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Santa Claus in popular culture
By the end of the 20th century, the reality of mass mechanized production became more fully accepted by the Western public. That shift was reflected in the modern depiction of Santa's residence—now often humorously portrayed as a fully mechanized production and distribution facility, equipped with the latest manufacturing technology, and overseen by the elves with Santa and Mrs. Claus as executives and/or managers.[27] An excerpt from a 2004 article, from a supply chain managers' trade magazine, aptly illustrates this depiction:  Santa's main distribution center is a sight to behold. At 4,000,000 square feet (370,000 m2), it's one of the world's largest facilities. A real-time warehouse management system is of course required to run such a complex. The facility makes extensive use of task interleaving, literally combining dozens of DC activities (putaway, replenishing, order picking, sleigh loading, cycle counting) in a dynamic queue...the DC elves have been on engineered standards and incentives for three years, leading to a 12% gain in productivity...The WMS and transportation system are fully integrated, allowing (the elves) to make optimal decisions that balance transportation and order picking and other DC costs. Unbeknownst to many, Santa actually has to use many sleighs and fake Santa drivers to get the job done Christmas Eve, and the TMS optimally builds thousands of consolidated sacks that maximize cube utilization and minimize total air miles. Many television commercials, comic strips and other media depict this as a sort of humorous business, with Santa's elves acting as a sometimes mischievously disgruntled workforce, cracking jokes and pulling pranks on their boss. For instance, an early Bloom County story has Santa telling the story of how his elves went on strike, only to be fired by Ronald Reagan and replaced by unemployed aircraft control personnel. Another recent depiction can be found in the 2007 film Fred Claus, a comedy starring Vince Vaughan in the title role as the sarcastic older brother to Santa (played by Paul Giamatti.) Fred visits his brother at the North Pole and, under the guidance of Santa and the elves (some who act as Santa's bodyguards), helps deliver the Christmas toys. NORAD, the joint Canadian-American military organization responsible for air defense, regularly reports tracking Santa Claus every year. In Kyrgyzstan, a mountain peak was named after Santa Claus, after a Swedish company had suggested the location be a more efficient starting place for present-delivering journeys all over the world, than Lapland. In the Kyrgyz capital, Bishkek, a Santa Claus Festival was held on December 30, 2007, with government officials attending. 2008 was officially declared the Year of Santa Claus in the country. The events are seen as moves to boost tourism in Kyrgyzstan[30], which is predominately Muslim. Posted by qualitydress AT 11/17/2008 12:47 AM 0 comments » post a comment | digg it « back home |
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